UTAH GOV. GARY HERBERT ANNOUNCES WINTER ACTION SPORTS PARTNERSHIP
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Canyons Resort & U.S. Ski & Snowboard Association announce extension of Sprint U.S. Grand Prix and 2013 dates
SALT LAKE CITY, Utah " Utah will remain one of the nation's leading destinations for winter action sports with today's announcement of five major on snow events leading up to the 2014 Olympic Winter Games in Sochi, Russia.
Utah Governor Gary R. Herbert, Utah Sports Commission President and CEO Jeff Robbins and U.S. Ski and Snowboard Association President and CEO Bill Marolt made the joint announcement at the Utah State Capitol that the Olympic governing body will bring some of its most important World Cup and Sprint U.S. Grand Prix events to Utah's Canyons Resort, Deer Valley Resort and Park City Mountain Resort, including the official naming of the first ever U.S. Freeskiing Olympic Team. The events are a partnership between the USSA, the Olympic governing body for skiing and snowboarding, and the Utah Sports Commission.
With this morning's announcement, Canyons Resort will remain the home of the Sprint U.S. Grand Prix for 2013 (March 1-3), one of the biggest events annually for American skicross and snowboardcross athletes.
Faye Gulini, a native of Salt Lake City and a snowboardcross athlete and 2012 Spring U.S. Grand Prix medalist said competing at Canyons Resort brings out her best performances. "It was such a highlight of my season to be able to get on the podium in my home state," Gulini said. "It is indescribable to explain the pride and support I feel when I compete in front of hometown fans at Canyons."
"There is no better way to showcase all of the investments we have made in our resort than by bringing the world's top athletes " and America's leading medal hopefuls " to Canyons," said Mike Goar, Managing Director of Canyons Resort. "We look forward to another exciting, action-packed weekend of competition."
"This action sports series will provide an estimated $15 million in economic impact and $5 million in media value to Utah, and is a welcome extension of Utah's success in continuing its Olympic legacy," said Gov. Herbert. "The event again underscores why Utah is The State of Sport."
"¢The U.S. Ski and Snowboard Association, together with the Utah Sports Commission, jointly announced a schedule of five major winter action sports events in Utah leading up to the 2014 Olympic Winter Games in Sochi.
"¢Utah's Canyons Resort, Deer Valley Resort and Park City Mountain Resort will host events in freestyle skiing, freeskiing and snowboarding with events in both the 2012-13 and 2013-14 competition seasons.
"¢The series will culminate with the announcement of the first ever Olympic Freeskiing Team in January, 2014.
"¢The events will attract hundreds of the world's top Olympic competitors to Utah for a mix of International Ski Federation World Cup and Sprint U.S. Grand Prix events.
"¢Global TV and digital broadcasts of the events will include NBC, NBC Sports, Universal Sports and others with a mix of live, taped and streaming coverage.
"¢Economic impact of the events is estimated at $15 million with media value of $5 million.
"¢The events will have a mix of sanctions at the highest levels of the sport including FIS World Cup, Association of Freeskiing Professionals (AFP) Platinum level and TTR World Snowboard Tour Five Star level.
"¢The core of the freeskiing and snowboarding events is based around the Sprint U.S. Grand Prix tour, now entering its 17th season.
For more information, visit www.canyonsresort.com or call 888-CANYONS.
About Canyons Resort
Canyons Resort, a Talisker mountain destination in Park City, Utah, is the fourth-largest ski and snowboard resort in North America with 182 trails across nine mountains. Utah's most dynamic four-season resort, Canyons features five world-class hotels including the luxurious Waldorf Astoria Park City and the AAA Four-Diamond Grand Summit Hotel. Canyons offers more than a dozen dining venues including The Farm, a fine dining restaurant with seasonal cuisine sourced within 200 miles of Park City. Salt Lake City International Airport is just 35 minutes away and provides convenient access from anywhere in the world. For a taste of the new and exciting Canyons, visit www.CanyonsResort.com or call (888) CANYONS.
Talisker is a lifestyle development company with an American owner that has been investing in and operating in Utah for over 12 years and currently employs over 2,000 people in the state. From the slopes of the Deer Valley® Resort to the Jordanelle Reservoir, Talisker has developed four of Park City's preeminent family-oriented residential communities " Tuhaye, Empire Pass, Red Cloud and Waldorf Astoria Park City" united as the exclusive, private Talisker Club. Talisker businesses include: mountain hospitality lodging, ski operations, public restaurants, golf courses, a private club, real estate development and a real estate brokerage. For more information, please visit www.Talisker.com.
Canyons Resort & Talisker Mountain Incorporated
Steve Pastorino, Director of Public Relations
(435) 615-3308; firstname.lastname@example.org